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On Thursday, September 26, �鶹��ý partner Kiri Lee Sharon will speak on the panel “Shielding Your Beauty Empire: Advanced Strategies for IP Protections and Anti-Counterfeiting” at the American Conference Institute’s (ACI) Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products West Coast Edition in Santa Monica, California.

The panel will cover the importance of implementing a proactive online brand protection strategy for companies facing threats of counterfeiting, and practices for continuous vigilance in detecting and removing brand infringements and counterfeit goods. The panel will focus on key topics including:

• Examining comprehensive IP tactics, from trademarks and copyrights to trade secrets and customs registration for safeguarding against counterfeit products
  • Considering the use of high-tech features than can distinguish real products from fake, such as microscopic dots, QR codes or holographic stickers on packaging
  • Reviewing the role of AI and how this is impacting IP rights
• Establishing a worldwide, reliable, and secure supply chain with suppliers and distributors, supported by robust contracts and non-disclosure agreements
• Analyzing the role of enforcement agencies in preventing counterfeiting and infringing activities

to visit the conference website with more details.