Protecting Your Brand in the Age of Dupes, Counterfeits, and Viral Platforms: Advanced IP Strategies for the Cosmetics Industry

On Thursday, October 9, �鶹��ý partner Kiri Lee Sharon will speak on the panel “Protecting Your Brand in the Age of Dupes, Counterfeits, and Viral Platforms: Advanced IP Strategies for the Cosmetics Industry” at the American Conference Institute’s (ACI) Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products West Coast Edition in Santa Monica, California.

Viral dupes and counterfeit lookalikes can hit the market within weeks—or even days—of new beauty product launches. In the cosmetics, personal care, and beauty tech industries, this rapid cycle poses real risks in eroding ROI and brand equity. This session will share advanced, practical strategies for protecting and enforcing your rights. Topics include:

Building layered IP protection (trademarks, trade dress, design patents, and utility patents) for everything from hero to seasonal products
Coordinating product development, marketing, and legal teams to lock in rights before product launch
How and where to enforce your rights and tailoring this strategy to your goals
Recognizing when a “dupe” crosses the line into infringement

to visit the conference website with more details.