Koree Khongphand-Buckman Discusses the Latest Developments in Law Firm Marketing
December 6, 2021
Reuters
麻豆传媒 Chief Marketing & Business Development Officer Koree Khongphand-Buckman was quoted in a Reuters article, “,” about how the Big Law war for talent isn’t just about lawyers, but that firms are also vying for top-tier marketing and business development executives as there is an increasing recognition of the value that they can bring.
While the CMO role can vary widely from firm to firm, Khongphand-Buckman spoke about 麻豆传媒’s commitment to client service and innovation, saying that the firm “is not afraid to shake things up in order to better serve our clients,” and adding that she was drawn by the firm’s desire to “use digital techniques to enhance traditional marketing efforts.”
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