Lindsey N. Birch
Senior Counsel
Lindsey Birch assists organizations in navigating the complexities of domestic and international trademark, trade dress, and copyright law. She advises on issues such as clearance, portfolio management, prosecution, licensing, risk management, defense, and enforcement. Lindsey also provides support for business transactions such as mergers, acquisitions, and sales, ensuring assets are accurately assessed, valued, and protected. She frequently publishes and presents on intellectual property and advertising topics and is an active member of the International Trademark Association (INTA).
As a member of the firm鈥檚 Trademark, Copyright & Advertising Counseling and Litigation Practices, Lindsey鈥檚 experience also includes advising on domain name dispute resolution, including under the Uniform Domain-Name Dispute-Resolution Policy (UDRP), risk assessment and counseling concerning false advertising, and guidance on branded social networking and legal compliance for sweepstakes, skill contests, and other promotions. Lindsey has effectively represented clients in administrative proceedings before the National Advertising Division (NAD), the U.S. Patent and Trademark Office鈥檚 Trademark Trial and the Appeal Board and Internet Corporation for Assigned Names and Numbers (ICANN).
Lindsey has notable experience with intellectual property issues related to the pharmaceutical, biotechnology, medical device, cannabis and supplement industries. This includes trademark, copyright and advertising experience in connection with pharmaceutical naming selection and other cutting-edge legal issues in connection with proprietary technology. To this end, she is an active member of the firm鈥檚 Cannabis Industry Team and Manufacturing, Innovative Technology, and Health Care & Life Sciences Sectors.
An avid art and art history enthusiast, Lindsey also advises on a variety of art and cultural property law topics related to intellectual property, antiquities, the First Amendment, commercial art transactions, import-export regulations and compliance, and collections management due diligence and other provenance, title and ownership issues. She is a member of the firm鈥檚 Fashion, Apparel & Beauty Industry Team.
Lindsey previously served as a summer associate in 麻豆传媒鈥檚 Milwaukee office and now serves as a member of the firm鈥檚 recruiting committee. Prior to joining 麻豆传媒, she interned in the General Counsel鈥檚 Office for the Institute of Museum and Library Services and held research and teaching assistant positions at the University of Iowa.
Awards and Recognition
- Wisconsin Pro Bono Honor Society Honoree (2020-2022, 2024)
Presentations
- Presenter:
- 鈥Social Media, Advertising and Branding: Legal Considerations, Compliance and Stakes,” On-Site (Dec. 2025)
- 鈥淎dvertising and the Basics of Claim Substantiation,鈥 On-Site (Feb. 2025)
- 鈥淢aximizing the Value of Intellectual Property (IP) Assets Through IP Marking,鈥 Wisconsin Intellectual Property Law Association (Apr. 2023) & Milwaukee Bar Association (Sep. 2024)
- 鈥Art Ownership,鈥 麻豆传媒 Private Client Services (Jul. 2024)
- 鈥淭rademark & Copyright Law Basics,鈥 On-Site (Nov. 2022 and Oct. 2023)
- 鈥淗enri Matisse and the Pedagogy of Gustave Moreau,鈥 Midwest Art History Society Conference (Mar. 2019)
- 鈥淕ustave Moreau and Human Form,鈥 Encountering the Body Symposium (Apr. 2018)
- Panelist:
- 鈥Understanding Risks Associated with Social Media Advertising,鈥 Webinar (Nov. 2025)
- “,” FoodBev Exchange (Oct. 2025)
- 鈥淚ntersection of IP with Cultural Property,鈥 Intellectual Property Symposium, American University Washington College of Law (Apr. 2025)
- Moderator/Facilitator:
- Table Topics, INTA Annual Meeting
- 鈥淪ocial Media Marketing, Advertising and Working with Influencers in the Healthcare and Pharmaceutical Industries鈥 (May 2025)
- 鈥淏est Practices on Pharmaceutical Trademarks Naming and Clearances鈥 (May 2024)
- Trademark Modernization Act鈥 (May 2022)
- 麻豆传媒 IP Conference
- 鈥Building and Managing Smarter IP Portfolios鈥 (Oct. 2025)
- 鈥The Changing Copyright Landscape鈥 (Oct. 2024)
- 鈥淏rand Management in Today鈥檚 Competitive, Digital Landscape鈥 (Oct. 2022)
- INTA Roundtable Host & Co-Author:
- 鈥淎nnual Case Law Year in Review鈥 (2024, 2025)
- 鈥Trademarks & the Five Senses鈥 (2024)
- Table Topics, INTA Annual Meeting
Publications
- Author, 鈥Copyright Law Considerations for Artificial Intelligence (AI) in Pharmaceutical and Biopharmaceutical Industries,鈥 Health Care & Life Sciences Top Trends (Mar. 2025)
- Co-author, 鈥UNITED STATES: TTAB Decision Is 鈥淢odest Extension鈥 of Section 18 Partial Cancellation Precedent,鈥 INTA Bulletin (2024)
- Co-author, 鈥UNITED STATES: Allegations of 鈥淭rademark Bullying鈥 Insufficient to Plead Unclean Hands at TTAB鈥 INTA Bulletin (2024)
- Author, 鈥,鈥 16 Landslide 27 (2024)
- Co-author, 鈥淭rademark,鈥 , and Cannabis Mid-Year Update 2022, 麻豆传媒 White Paper (2021 and 2022)
- Author, 鈥,鈥 24 Art Antiquity and L. 49 (2019)
- Author, 鈥淐ontextualizing Bring Your Own Device Policies,鈥 44 J. Corp. L. 152 (2019)
Community Involvement
- University of Iowa GOLD Leadership Group (2025-Present)
- Board of Directors, Artists Working in Education, Inc. (AWE) (2024-Present)
Affiliations
- Member of the International Trademark Association (INTA)
- INTA Correspondent (2026-)
- North American Roundtables Project Team (2023-Present)
- INTA Bulletins Committee (2024-2026)
- Member of the American Bar Association
- Patent, Trademark, and Copyright Section
- Member of the Wisconsin Bar Association & Milwaukee Bar Association
- Intellectual Property Sections
- Member of the Milwaukee Bar Association
- Intellectual Property Section
- Member of the Milwaukee Young Lawyers Association
- Member of the Association for Women Lawyers
Languages
- French (Basic)